Strategic communications for organizations creating social change.
Public relations, crisis communications, community engagement and responsible AI from a Black woman owned agency in Washington, DC
Better Together Agency works with nonprofits, foundations, advocacy organizations, companies and public agencies nationwide.
Our Services
Better Together Agency can lead a full communications program or work alongside an internal team. We base the work on your goals, audiences, budget and staff capacity.
Communications Strategy and Brand
Research, communications planning, messaging, brand strategy and performance reporting.
Public Relations and Reputation
Media relations, public affairs, crisis communications and spokesperson training.
Community Engagement and Campaigns
Community engagement, organizing, events, social media and paid media.
Responsible AI and Digital Services
AI consulting, staff training, bias reviews, TogetherAI, websites, SEO, AEO and GEO.
Communications Strategy and Brand
We connect your goals with the audiences, messages and channels needed to move the work forward.
Strategic Communications
Research, audience analysis, communications planning, campaign timelines and performance measures.
Brand Strategy and Messaging
Brand positioning, message development, visual identity and brand guidelines for consistent communications.
Data and Analytics
Campaign tracking and reporting with practical recommendations for content, channels and spending.
Public Relations and Reputation
We prepare organizations for public attention, media interest and high pressure situations.
Media Relations
Media strategy, journalist outreach, press materials, op eds, expert commentary and interview opportunities.
Public Affairs
Communications for policy initiatives, public education campaigns and issues affecting communities.
Crisis Communications
Crisis planning, rapid response messaging, media monitoring, stakeholder communications and reputation counsel.
Spokesperson Training
Interview preparation, message practice and guidance for public remarks, media interviews and difficult questions.
Client success story
On Call Crisis Communications for the Harvard Black Alumni Society
The Harvard Black Alumni Society needed crisis communications support during sensitive issues affecting its community and reputation.
Better Together Agency served as an extension of its leadership team. We:
Drafted media statements under tight deadlines.
Prepared spokespeople for public remarks.
Monitored media coverage, policy developments and cultural events.
Advised leaders on whether to respond, when to respond and what to say.
Coordinated messaging with decision makers during urgent situations.
This support gave the society a clear process for making communications decisions and responding with care.
Community Engagement and Campaigns
We plan campaigns built around how people receive information, take part and respond.
Community Engagement
Community outreach, listening sessions, town halls, stakeholder communications and coalition building.
Organizing and Events
Community meetings, rallies, virtual events, hybrid events, partner coordination and event communications.
Social Media
Strategy, content, community management, platform campaigns and performance reporting.
Digital and Paid Media
Social media advertising, search, display, audio, direct mail, audience selection and budget management.
Client success story
Branding and Digital Campaign for Bridgespan’s Dreaming in Color Podcast
Bridgespan needed to launch Dreaming in Color, a podcast about leaders of color working for equity. The goal was to build awareness, grow listenership and turn passive listeners into active advocates who would visit the website and engage with the content.
We built a multi-channel strategy through:
Brand messaging that positioned the podcast.
Social media campaigns across LinkedIn, Instagram and X.
Paid digital advertising, including 116,000+ audio impressions on This American Life.
Content creation that highlighted guest stories and key themes.
Rapid response to cultural moments.
Our efforts led to:
- 68% of new listeners discovered the podcast through social media, 77% of listeners visited the website after hearing the podcast and 62,793 clicks were driven through targeted digital campaigns.
Responsible AI and Digital Services
We work with organizations using AI in communications, internal workflows and online search.
Responsible AI Consulting
AI policies, governance guidance, workflow reviews, bias reviews and guidance on responsible tool use.
AI Training
Training on privacy, accuracy, bias, cultural context, human review and communications uses.
TogetherAI
A private communications platform with bias detection and data privacy protections for nonprofits, advocacy organizations and startups.
Websites and AI Search
Website design, SEO, AEO, GEO and AI citation audits for Google, Copilot, ChatGPT, Claude and Gemini.
Research Behind Our Responsible AI Work: Biases in Generative AI
Better Together Agency surveyed 1,010 adults across the United States to examine how people experience and perceive racial bias in generative AI.
The findings inform our AI training, policy guidance, bias reviews and TogetherAI. They also give communications teams evidence for deciding where AI fits, where human review is required and which risks need attention.
What services does Better Together Agency provide?
Better Together Agency provides communications strategy, public relations, crisis communications, community engagement, public affairs, digital campaigns and responsible AI consulting.
Who does Better Together Agency work with?
We work with nonprofits, foundations, advocacy organizations, companies, startups and public agencies. Better Together Agency is based in Washington, DC and works with clients nationwide.
Does Better Together Agency provide AI consulting for nonprofits?
Yes. Our work includes AI policies, governance guidance, staff training, communications workflow reviews, bias reviews and guidance on responsible tool use.
What does crisis communications support include?
Crisis communications may include scenario planning, rapid response messaging, media monitoring, stakeholder communications, reputation counsel and spokesperson preparation.
Does Better Together Agency work with health equity organizations?
Yes. Our experience includes public health, health equity, public education and communications designed for communities affected by gaps in access, treatment or health information.
What is an AI citation audit?
An AI citation audit tests whether tools such as ChatGPT, Claude and Gemini mention an organization, cite its website and describe its services correctly. The findings identify content and authority gaps affecting AI search results.
How do you use AI in your communications work?
We use AI for research, early drafts, content analysis and workflow tasks. People make all strategic, editorial and ethical decisions. Public content receives human review for accuracy, privacy, bias and consistency with the client’s voice.
What are SEO, AEO and GEO?
SEO improves website visibility in traditional search results. AEO prepares content to answer specific questions. GEO prepares content for discovery and citation in AI generated responses.
How do you measure communications results?
We track campaign performance, audience response, media coverage, website activity and paid media results. Reporting focuses on the actions connected with each client’s communications goals.